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Ishan Verma | 1024 THz

Ishan's BLOG

Beta testing??

April 14, 2008

A test for a computer product prior to commercial release. Beta testing is the last stage of testing, and normally can involve sending the product to beta test sites outside the company for real-world exposure or offering the product for a free trial download over the Internet. Beta testing is often preceded by a round of testing called alpha testing..

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Will Internet marketers really commit to social networks?

April 10, 2008

So far today, many Internet marketers have yet to commit major advertising budgets to social networking sites. Is it by fear or by lack of knowledge?

While it's certainly true that it's still a new advertising medium, there are some that think it still offers a lot of long-term potential to Internet advertisers willing to exploit new opportunities. But so far social network advertising is advancing at a snail's pace.

The survey was conducted among attendees at the recent iMedia Breakthrough Summit. Debra Williamson, senior analyst at eMarketer says "with these numbers, social network ad spending may still be categorized as experimental for many marketers."

For its take, eMarketer predicts that overall online social network ad spending will be close to about $1.6 billion in the U.S. for 2008. That number includes all forms of advertising appearing on social network sites, including branded campaigns as well as search, video, local advertising and ads delivered via ad networks.

The poll wasn't conducted among a representative sample of marketers, but is useful in a directional sense. The less than 30 percent of Internet marketers polled by iMedia Connection who plan to spend $2 million or more will help social network ad spending...

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April 8, 2008

Programmers are supposed to use their programming skills to automate business process for their clients. Therefore, a good programmer should be one, who takes an initiative of automating his own work and never repeats the line of code he has written once Charity begins at home! Unfortunately I have hardly seen many such souls. What do you think?
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April 3, 2008

What is intuition?

Have you ever had those quiet moments when gentle thoughts or ideas enter your mind in peaceful ways for finding solutions to difficult problems at work or at home? You cannot rationally or scientifically explain these moments of “gut feelings” or “instincts” that lead to potential solutions to tasks and goals in your life, but you know these thoughts happen.

Do you inwardly know when something is right and when it is wrong, without consulting another person, nor even researching the subject from memory or other source?

The above are examples of intuition at work.

Why Do I need Intuition?

Intuition can also be viewed as a form of instinct. Without instincts we would most likely wander aimlessly through life bouncing from one unfulfilling and incomplete task after another. Tasks and goals—which are the practically the purpose of life—would be difficult to achieve. We would be like millions of tiny ships sailing the world’s oceans trying to navigate to our destination port but sailing in a chaotic negative manner and achieving very little along the way.

We need our instincts, our intuition to find the life path that is meant for us so we achieve the wonderful... [More]
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HOT traffic for your site

March 24, 2008

Most of us poor bloggers have a mentality akin to the working class when it comes to building traffic. We toil day-in and day-out, pumping out content, building little channels of traffic and slowly creating an asset. We hope to retire one day leveraging our years of previous effort and follow the slow-and-steady path to success.

That’s a fine way to go about building an Internet business - that’s exactly how I did it and in time, it can be very rewarding - BUT, there are others who don’t have the patience to go through the slow process of content production and marketing, and instead look for quicker ways to reach an audience.

Marketers who have released products online understand that their affiliates, in most cases, drive traffic and sales. Affiliates are definitely an integral part of a launch process because they help bring in traffic, usually much more traffic and better quality traffic than any other source available online today.

As an avid student of how to build traffic online and also a teacher attempting to offer my students the quickest methods to deliver traffic results (since you are all so impatient!), I’ve studied information products about traffic...

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More on vertical ad networks

April 12, 2007

Traditional media companies are now launching vertical ad networks in which they sell ad bundles of space on their Web sites and on independent sites with complementary content. The idea is to generate additional advertising revenue that they otherwise would simply not get

According to the Interactive Advertising Bureau, the rise in vertical ad networks comes as traditional media companies, particularly publishers, try to compete for online ad revenue with giants such as Yahoo and Google. The massive reach of those companies gives them an advantage in luring big chunks of the $20 billion-plus being spent annually on Internet advertising.

Media companies' niche networks draw just a sliver of that audience. For instance, Martha's Circle had 3.9 million unique visitors in February, according to technology company Adify, which specializes in vertical ad network infrastructure.

In addition to working with MSO, Adify has about 65 other clients, such as Warner Bros., which has a mom-focused vertical ad network; International Data Group (IDG), which has a technology-oriented network; and iVillage, which has both health and parenting-focused ad networks.

While vertical ad networks can't match the reach of Google or Yahoo, they offer advertisers "a more targeted audience" with selected sites that are...

Posted at: 06:10 PM | 0 Comments | Add Comment | Permalink

MBA or Common sense

December 20, 2006

Blog by ISHAN:- 

A Professor at one of the IIM's (INDIA) was explaining marketing concepts to the Students:-

1. You see a gorgeous girl at a party. You go up to her and say: "I am very rich. Marry me!" - That's Direct Marketing

2. You're at a party with a bunch of friends and see a gorgeous girl.One of your friends goes up to her and pointing at you says: "He's very rich, Marry him." - That's Advertising

3. You see a gorgeous girl at a party. You go up to her and get her telephone number. The next day, you call and say: "Hi, I'm very rich.


me." - That's Telemarketing

4. You're at a party and see gorgeous girl. You get up and straighten your tie, you walk up to her and pour her a drink, you open the door (of the car)for her, pick up her bag after she drops it, offer her ride and then say:"By the way, I'm rich. Will you marry me?" - That's Public Relations

5. You're at a party and see gorgeous girl. She walks up to you and


"You are very rich! Can you marry ! me?"...

Posted at: 07:06 PM | 0 Comments | Add Comment | Permalink

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